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SEO Training Center

SEO Training Course

What is SEO Training Institute describes as SEO or Search Engine Optimization is the process, through which the websites rank higher in organic search results of all Search Engine like Google, Yahoo, MSN, Bing etc. Before beginning the SEO Class, we explain the basics of SEO, namely

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Preface to SEO

Significance of Internet Marketing

Directories vs. Search Engines

Main Search Engines

Course Description

We teach the SEO (Search Engine Optimization) part of Internet Marketing in depth. Students are taught and trained in each and every aspect of On-Page and Off-Page Optimization, its techniques and tricks, which are needed to get good rankings on organic search on all Search Engines like Google, Yahoo, MSN, Bing etc. Course Content

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SEO essentially consists of two vital procedures – On-Page and Off-Page Optimization.


On-Page Optimization

The first requisite for SEO is to make the website Search Engine friendly. So the website is studied in depth to see if it full-fills the requirements which the Search Engines look for, in order to rank a website. Any changes carried on in the website in this regard are referred to as On-Page Optimization. SEO Institute explains and teachs the following as part of On-Page Optimization

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Site Analysis

Analysis of Similar websites

Competitive Analysis

Keyword Research

Selection of Keyword

Keyword Research

Placement of Keywords

Keyword Tools

Creation and Importance of Title

How to create Meta Tag

Meta report formation

Web site Content Optimization

Keyword Density

Structure Analysis of URL

Creating the Content

Optimization of Images

Creation of HTML Sitemaps

Creation of XML Sitemaps

Application of Robots.txt

Doorway Pages

Invisible Text

Off-Page Optimization

Once the website is optimized On-Page as per the criteria of Search Engines, the role of Off-Page Optimization begins. The Off-Page Optimization primarily consists of those procedures which are conducted over the internet to help the site improve the search ranking of Search Engines. If the Off-Page Optimization is carried out with precision and patience, the website can rank in the top searches on the first page of search results. Following is the course content for Off-Page Optimization

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Search Engine Submission

Article Submission

Press Release Submission

Directory Submission

Link Building

Forums Building

Web 2.0 Submission

Posting Free Classifieds

Google Mapping/Listing

Social Book Marking

RSS feeds

Info graphics Submission

Blog Posting

Blog Commenting

Images sharing

PPT Submission

Documents Submission

Video Submission and Video Promotion

Local Listing Submission

Questions and Answering

Guest Posting

Link Exchange


SEO TOOLS

Working knowledge and application techniques of the following tools needed to conduct and practice SEO course purposefully is also imparted

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Google Keyword Tool

Keywords Position Checker

Keywords Density Checker

Page Rank Checker

Domain Age Tools

Google Analytics