SEO On Page and Off Page Interview Questions and Answers
There are following one of the best on page and off page questions and answers
What is SEO?
Ans. SEO stands for Search Engine Optimization. It is process in which we promote our website for search engine like Google, Bing, and Yahoo.
There are two types of seo
1. Organic SEO
2. Inorganic SEO
Organic SEO is a paid seo. We promote a website for search engine with money. like ppc.
Inorganic SEO is a free seo. We promote a website with linking and work on our website.
The inorganic seo is two types.
1. Seo off page
SEO off page is process in which we linking our websites with another websites with different types. Some top SEO OFF Page are below:
1. Directory Submission
2. Social Book marking
3. Blog Submission
4. Article Submission
5. Press Release Submission
7. Blog commenting
8. Web 2.0 Submision
9. Local Listing
10.Search Engine Submission
11. PPT Submission
12. Documents Submission
13. PDF Submission
14. RSS Submission
15. Info graphics Submission
17. Video Submission
18. Image Share
19. Creating Profile
20. Guest Posting
21. Forum Posting
22. Google Mapping
23. Video Commenting
2. Seo on page SEO On Page is a process in which we work own website. There are some SEO ON Page type are below:
1. Keywords Planing
2. Keywords Analysis
3. Choose URL
4. Meta tags:
6. alt tag on images
7. HTML Heading
a. HTML Site Map.
b. XML Site Map.
9. Dead Link Check
11. Google Webmaster tools
12. Google Analytics
13. Website Speed
14. Robots. txt file
What is a Search Engine?
Ans. A search engine is a software system which provides relevant information whenever we search any things in search engine. Some search engine are Google, Bing, Yahoo, Alta Vista, ASK, Lycos, All the Web, Baidu, DuckDuckGo and Yandex..
Who are the Founders of Google?
Ans. Larry Page and Sergey Brin are the Founders of Google in 4th September, 1998
What is World Wide Web?
Ans. The short form of World Wide Web is www, which was developed by Tim Berners-Lee in the year 1989 and full version in 1993.
What is a Domain?
Ans. The domain is simply a part of the network address on the internet and acts as a descriptor for websites.
What is domain extension?
Ans. Domain extension refers to the notation found at the end of web addresses. The extension is used to specify a country code or any web category. For example, .edu is a domain extension to specify educational institution as the web category and .com is define USA, co.uk define United Kingdom, com.au define Australia etc.
What is a website?
Ans. A website is the collection of web pages or formatted documents that can be accessed over the Internet.
What is a Web server?
Ans. A web server is a computer program with an IP address and domain names that display web pages to users when requested. Web server accepts and processes requests sent via HTTP.
For example, when you enter the URL ‘www.tripserves.com/blog.aspx’ over the web browser, request is sent to the web servers which bear ‘tripserves.com’ as the domain name.
What is Web Hosting?
Ans. Web hosting provides to any service providing space for websites over the Internet. Web host enables website to be viewed by others via modem by making space over its server.
What is Crawling?
Ans. Crawling or web crawling refers to reach search engine spider on our website.
What is Indexing?
Ans. Indexing refers to search engine spider read our website.
What is SERP?
Ans. SERP stands for Search Engine Result Page. It refers to the page that is displayed when a specific search query is entered over the search engine..
What is “Google Suggest” or “Autocomplete”?
Ans. Google Suggest is a part of the auto-complete function of Google search engine. When any user enters a word over the search field, Google shows many related terms to him/her in a drop down menu. Such suggestions are a collection of the most frequently search terms over the Google search engine.
What is the definition of keyword?
Ans. The collections of the word is known as keyword. In seo Keyword refers to the key phrases and words included in the web content which helps the users to find the specific website by entering relevant search queries over the search engines.
What is long tail keyword?
Ans. Long tail keywords are phrases containing more 4+ words that make search results highly specific.
What are LSI keywords?
Ans. LSI keywords or Latent Semantic Indexing are semantically related with the main keyword that users enter over the search engines.
What are Heading tags?
Ans. In SEO, header tags are used to separate the heading and sub-heading of any content from the rest of the web page. There are 6 heading tags used in SEO which are h1, h2, h3, h4, h5, h6.
What is Canonical URL?
Ans. Canonical Issue is that google read our one page two or more time by which it read our content is duplicate.
For example, most people would consider these the same urls:
Above all pages are same but search engine spider read these page different and get same content on all web page. So provides duplicate content by which our keyword ranking fall down so remove canonical issue first.
What is Page Title?
Ans. Page title is also known as title tag. The title tag appears on the search result pages just above the URL. Page title should unique and has more keywords relative web page. Each page has separate page title according web page content. The range of page title should under 70 characters.
What is the definition of URL?
Ans. The full form of URL is Uniform Resource Locator. URL acts as a generic term used to specify all kinds of web addresses found on the web.
What is SEO friendly URL?
Ans. SEO friendly URLs are used to optimize the structure and use keyword in URLs by which you can rank your keywords easily.
What are meta descriptions?
Ans. Meta descriptions are also called HTML attributes which should provide an accurate description of any web page content. The rang eof meta description is under 150 characters.
What are backlinks?
Ans. Backlinks are also called incoming links that help users to shift from one web page to the other web pages. When Google search engine views multiple quality backlinks to a page, it considers the page to be more relevant to the search query, which helps in its indexing process and improves its organic ranking on SERPs.
What is a Do-Follow and No Follow links?
Ans. A Do-Follow Link is that link which count to search engine spider and it gives weight age of this link for keyword ranking and no follow links are count by the search engine but do not give weight age these types links for keywords ranking.
Ans. Internal Linking is a process of providing hyperlinks on the web pages that connect to the same domain. It is another way of directing the visitors from one web page to another of the same website. Except home page all inner page are called internal links.
What are incoming links outgoing link?
Ans. Inbound Links, also known as incoming links or backlinks, refer to the hyperlinks present on a third-party web page that directs users to your web page only. Inbound links can be based on both text and graphics. An outbound link is a hyperlink that points at a targeted or external domain and is different from the links present on the Source domain.
What is robots.txt?
Ans. Robots.txt is text file and telling the Search Engine Bots about the web pages on your website which you do not want them to visit. Robots.txt is useful for preventing the indexation of the parts of any online content that website owners do not want to display.
IF you want to block all search engine robots from crawling your website, just put the follow code:
What is HTML Sitemap?
Ans. An HTML sitemap is the collection of the webpage which help the user for reaching page. It is make for user. HTML sitemap contains all formatted text files and linking tags of any website. It is particularly useful when you have a large website with multiple web pages, because it helps you to improve the navigation of your website by listing all the web pages in one place in a user-friendly manner.
What is XML Sitemap
Ans. XML is Extensible Markup Language and XML Sitemap is the XML format which contains the all url of website. XML site map is help for search engine spider for crawller the web page. You can generate XML site map through the online tools. A good XML sitemap informs the search engines about the number of pages present on a specific website,
Here is an example: http://www.tripserves.com/sitemap.xml
How can I see what pages are indexed in Google?
Ans. There are two ways to see if the webpages of any specific website are indexed by Google.
1) One can check the Google Index Status of any specific website through Google Webmaster tools. After adding the website on the dashboard and verifying the ownership, clicking on the tab “Index status” would show the numbers of pages indexed by Google.
2) One can also perform a manual search on Google by typing on Google search bar site:tripserves.com, and the number of pages indexed would reflect on the SERP.
What are doorway pages?
Ans. Doorway Pages is also known as gateway pages, portal pages or entry pages, refer to web pages or websites that are developed for higher ranking when specific search queries are entered. Such pages give way to multiple web pages on the SERP which lead users to the same web destination. Two common forms of doorway pages are cloaking and redirecting pages.
What are 404 errors?
Ans. When a specific URL is renamed or becomes non-existent, any links connecting to that URL would result in 404 errors.
What is anchor text?
Ans. Anchor text represent to a visible hyperlinked text that can be clicked through. Such hyperlinked texts link to different documents or locations available on the web. These texts are often underlined and blue in color, but different colors might be given with the changes in the HTML code.
What is Image Alt Text?
Ans. Google Bots cannot process images on the web. Therefore, it makes use of the alt attributes to understand what an image is all about.
What is Google Webmaster Tools/Google Search Console?
Ans. It was on 20th May, 2015 that Google changed the name of Google Webmaster tools to Google Search Console. It is the website internal tool which provides all information of our website.
What is 301 Redirect?
Ans. When we change permanently url then we use 301 redirect and and we change temporary url we use 302 redirection.
What is Google Analytics?
Ans. Google Analytics is a tool which track all traffic which coming our website.
What is Google PageRank?
Ans. Google PageRank is a calculative software which determined the relevancy of one web page based on the number of quality backlinks it contains. It maximum 10
Note: Currently Google doesn’t use PageRank to rank a webpage. Google’s John Mueller said Google probably won’t update Toolbar PageRank in the future.
Sources: Search Engine Roundtable, Search Engine Land.
What is Domain Authority and page Authority?
Ans. Domain Authority provides strength of domain and page authority tell us strength of web page. It lie 1 to 100 scale.
What is Search Engine Submission?
Ans. Search engine submission refers to a specific activity of the web masters in which a website is directly submitted to the search engine so that its online recognition and visibility is increased.The major search engine are Google, Bing and Yahoo.
What is Directory Submission?
Ans. Directory submission in SEO relates to the listing of any web address or site with the relevant details over various web directories under a specific category.
What is Article submission?
Ans. Article submission is considered a part of Off Page SEO optimization. Article submission, which involves the presentation of articles to online article directories like EzineArticles, GoArticles, ArticleTrader etc. with proper anchor text for link building, is performed for the promotion of any website.
What is Press Release submission?
Ans. Press Release Submission is the submission of our business news and involves writing press releases and submitting them to effective and popular PR sites for building incoming links to any specific website.
What are Classified ads?
Ans. A classified ad is a form of advertising which is particularly common in newspapers, online and other periodicals which may be sold or distributed free of charge.
What is Forum Posting?
Ans. Forum posting is the act of engaging, interacting, and writing on a forum thread by leaving a simple response to the thread or to a particular post by a user on the same thread. Posting on popular forums is a powerful method of engaging and interacting with new users, while driving prospective clients to your website or business.
What is a Business directory?
Ans. A business directory is a website or printed listing of information which lists all businesses within some category. Businesses can be categorized by business, location, activity, or size.
What is Social Bookmarking?
Ans. Social bookmarking is a way for people to store, organize, search, and manage “bookmarks” of the web pages. Users can save these links to the web pages that they like or want to share, using a social bookmarking site to store these links.
What is Social Networking?
Ans. Social networking is the practice of expanding the number of one’s business and/or social contacts by making connections through individuals, often through social media sites such as Facebook, Twitter, LinkedIn, Pinterest, Instagram and Google+.
What is RSS Feed?
Ans. RSS (Rich Site Summary) is a format for delivering regularly changing web content. It is a standard XML file format ensures compatibility with many different machines/programs.
What is Guest posting?
Ans. Guest posting is the process of creating content and publishing it on another person’s website.
What is Blog commenting?
Ans. Blog commenting is a popular online marketing strategy of leaving thoughtful comments on a blog post, where an individual or a business should be able to gain online presence.
What is Google Algorithm?
Ans. Google algorithm is a set of commands written for the purpose of feeding back with search results relevant to the queries made.
What is Google Panda?
Ans. Google Panda was a change to Google’s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of low-quality sites and return higher-quality sites near the top of the search results.
What is Google Penguin?
Ans. Google launched the Penguin Update in April 2012 to better identify and regulate websites that were considered spammy or overly-optimized. The Penguin targeted sites that manifested keyword stuffing as well as those that practiced black-hat SEO. On the other hand, this algorithm rewarded the sites that used white-hat SEO and that were of high quality in a generic sense.
What is Google Hummingbird?
Ans. Google Hummingbird is a search algorithm used by Google from August 30, 2013. It was designed to embody the special characteristics of speed and precision.
What is Mobilegeddon?
Ans. Mobilegeddon is a name given by webmasters and web-developers to Google’s algorithm update of April 21, 2015. The main effect of this update is to give priority to the web sites that display well on smartphones and other mobile devices.
What is HTTPS/SSL Update?
Ans. HTTPS (Hypertext Transfer Protocol Secure) is the protocol for secure communication on the World Wide Web. It prevents eavesdroppers from seeing information that visitors send or receive over the Internet.
What is Google Pigeon Update?
Ans. Google Pigeon is the code name given to one of Google’s local search algorithm updates released on July 24, 2014.
What is Google Penalty?
Ans. A Google Penalty is the negative effect on a website’s search rankings based on the updates to Google’s search algorithms and/or manual review.
What are Google Sitelinks?
Ans. Google Sitelinks are the sub-listings that will sometimes show under the first listing on the first page of Google search results. These are hyperlinks to website sub-pages that appear under specific Google listings to help users navigate the site.
What is Google Knowledge Graph?
Ans. The Knowledge Graph is a knowledge base utilized by Google to improve its search engine’s results with semantic-search information gathered from a wide variety of sources.
What is SEO Audit
Ans. An SEO Audit is a health check for your website which involves looking at the technical infrastructure of your website to optimize Search Engine visibility, usability and conversion.
What is cloaking?
Ans. Cloaking is a technique used to deliver the content on a Web page to a search engine in a way that is different to what the user was looking for.
What is keyword density?
Ans. Keyword density is the percentage of times a keyword or phrase appears on a web page. Keyword density can be used as a for determining whether a web page is relevant to a specified keyword or keyword phrase. The best keyword density is 3 to 4% .
What is keyword frequency?
Ans. Keyword frequency is the number of times a keyword or phrase appears on a single Web page.
What is Google sandbox?
Ans. Google Sandbox is a filter placed on new websites as a result of which, a site does not receive good rankings for its most important keywords or phrases.
What is Disavow tool?
Ans. Google’s link disavowal tool allows publishers to inform Google that they don’t want certain links from external sites to be considered as part of Google’s system of counting links to rank websites.
What is Google Fetch?
Ans. Fetch is a Google tool which enables you to test how Google renders a URL on your site. You can use Google Fetch to see whether Googlebot can access a page on your site, how it renders the page, and whether any page resources are blocked to Googlebot.
What is Google Dance?
Ans. Google Dance is that when Google rebuilds its rankings, and as a result of this rebuilding, the rankings order of Websites may fluctuate repeatedly.
What is Black Hat SEO?
Ans. It is the use of aggressive SEO strategies, techniques and tactics that focus only on the search engines and usually do not obey search engines guidelines.
Name a few Black Hat SEO techniques
Ans. A few black hat SEO techniques are:
Gateway or Doorway pages
What is contextual backlink?
Ans. Contextual backlinks are links to external websites that are placed within the main or primary content of a web page.
What is Duplicate content?
Ans. Duplicate content, as the name suggests, generally refers to the substantial parts of content within or across domains that are either identical or appreciably similar.
What is bounce rate?
Ans. Bounce rate is the number of visitors which a site receives only for them to leave the site after viewing only one page. It represents the percentage of visitors who enter the site and then leave or “bounce” rather than continuing on to view the other pages within the same site.
What is Alexa Rank in SEO?
Ans. Alexa.com is a website that ranks websites based on traffic, so in terms of SEO, moving up or down the ranks of Alexa is indicative of how effective your SEO campaign has been.
What is goal in Google analytics?
Ans. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. The goal is to make sure that users can review online campaigns by tracking page quality and conversions essentially to improve lead generation on their websites.
What is funnel in Google analytics?
Ans. A funnel is useful when you are looking to track the pages your visitors land on as well as the path that visitors use to land into the page.
What is referral traffic?
Ans. Referral traffic is Google’s way of reporting visits that came to your site from sources outside of its search engine.
What is Google trends?
Ans. Google Trends is a public web facility of Google Inc., that shows how often a particular search-term is entered or used to search, relative to the total search-volume across various regions and languages in the world.
What is content marketing?
Ans. Content marketing is focused on creating and distributing valuable and meaningful content and to drive profitable customer actions.
What are crawl stats?
What is RankBrain in SEO?
Launched by Google on 26th October 2015, RankBrain accounts for an Artificial Intelligence (AI) system which provides aid to Google to process its search queries through algorithm-learning program.